Ola Electric has called for #EndICEAge amid an oil shock brought on by the Iran war. The company, which has established itself as India’s largest electric two-wheeler maker, is facing a challenging market as its electric vehicle (EV) sales in February 2026 fell to the lowest since its listing in August 2024. In response, Ola Electric has launched the ‘EndICEAge’ campaign, offering electric scooters and motorcycles starting at ₹49,999.
This campaign is designed to attract consumers with substantial benefits totaling up to ₹50,000, which include service guarantees and assured buyback schemes. The starting price for the new Gen 3 S1 X (2kWh) and Roadster X (2.5 kWh) models is set at ₹49,999, making them more accessible to a wider audience.
In a statement, Bhavish Aggarwal, the CEO of Ola Electric, emphasized the urgency of transitioning to electric vehicles. He remarked, “Rising fuel prices and the current geopolitical situation are clear reminders of why India must accelerate its journey towards energy independence.” He further added, “Every EV on the road reduces our dependence on imported oil,” highlighting the broader implications of adopting electric mobility.
The campaign also features an attractive buyback guarantee, offering an assured buyback value of up to 60% on its EVs. This initiative aims to alleviate consumer concerns regarding the resale value of electric vehicles, which has been a significant barrier to adoption.
Additionally, Ola Electric is providing an extended warranty of eight years as standard for its S1 scooters and Roadster motorcycles, reinforcing its commitment to quality and customer satisfaction. The offer is valid until March 31, 2026, encouraging potential buyers to take advantage of these incentives.
As the company navigates these turbulent waters, observers are keenly watching how the ‘EndICEAge’ campaign will impact sales and consumer perception. Bhavish Aggarwal stated, “We are going to do whatever it takes to accelerate India’s move beyond ICE!” This determination reflects the company’s strategy to not only survive but thrive in a competitive market.
With the deadline for the campaign approaching, it remains to be seen how effective these measures will be in revitalizing Ola Electric’s sales figures and reinforcing its position in the EV market.
