Reaction from the field
The landscape of motorsport broadcasting in the United States is set to undergo a significant transformation as Apple TV has entered into an exclusive deal to broadcast Formula 1 starting with the 2026 season. This move not only marks the end of ESPN’s long-standing relationship with the sport but also introduces a new era where all Grand Prix, qualifying, and practice sessions will be available for streaming on Apple TV.
With a subscription cost of $12.99 per month or $99 per year, fans will gain access to a comprehensive package that includes F1.TV Premium as a free perk. This integration of F1.TV into the Apple TV platform is expected to enhance the viewing experience, providing fans with in-depth coverage and exclusive content that was previously unavailable through traditional broadcasting channels.
As Formula 1 continues to grow in popularity, the partnership with Apple TV reflects a broader trend in sports media where streaming services are becoming the primary source for live sports. This shift is particularly significant for the younger demographic, who increasingly prefer on-demand content over conventional television. The implications of this deal could reshape how fans engage with the sport, making it more accessible and interactive.
In a recent incident at the Japanese Grand Prix, Haas F1 driver Ollie Bearman experienced a harrowing crash that resulted in a 50G impact. Following the crash, Bearman was taken to the FIA medical centre, where it was confirmed he suffered a right knee contusion. The incident prompted a safety car deployment during the race, highlighting the inherent risks of high-speed motorsport.
Haas provided an update on Bearman’s condition, stating, “Ollie has had an X-ray at the medical centre. No fractures, a right knee contusion following the impact.” The crash has sparked discussions among drivers and teams regarding safety measures in Formula 1, with Carlos Sainz commenting, “With the accident with Ollie, we’ve been warning them with these closing speeds that this was going to happen.”
Sainz further emphasized the need for improved safety protocols, stating, “I hope it serves as one example, if they listen to teams and drivers… the racing is clearly not OK.” This incident underscores the ongoing challenges faced by the sport in balancing thrilling competition with driver safety, especially as the sport continues to evolve with new broadcasting partnerships and technological advancements.
As the 2026 season approaches, the full impact of Apple TV’s exclusive broadcasting deal will become clearer. Fans are eager to see how this new platform will enhance their viewing experience and whether it will attract a broader audience to Formula 1. Details remain unconfirmed regarding additional features or content that may be included in the Apple TV package, leaving fans anticipating further announcements in the lead-up to the season.
