As the excitement builds for the upcoming T20 season in 2026, the partnership between CREX and the Delhi Capitals marks a significant shift in how fans will engage with the game. This collaboration is set to redefine the spectator experience, moving beyond traditional viewing into a realm of interactive participation.
CREX, known for its innovative approach to fan engagement, has been appointed as the Official Fan Engagement Partner for the Delhi Capitals. This partnership was announced recently and is poised to introduce real-time, interactive experiences during all matches of the season.
Fans will have the opportunity to engage through the CREX app, which boasts over 100 million downloads and 20 million monthly active users. This platform will allow fans to participate in quiz-based contests for free, offering a chance to win exclusive rewards such as team merchandise, signed memorabilia, and match tickets.
Purshottam Rawat, CEO of CREX, emphasized the changing landscape of cricket viewership, stating, “Cricket today is no longer a one-screen experience. Fans want to be involved in every moment of the game.” This sentiment encapsulates the essence of the partnership, which aims to transform passive viewership into active participation.
Sunil Gupta, CEO of Delhi Capitals, expressed enthusiasm about the collaboration, stating, “We are delighted to welcome CREX as our Official Fan Engagement Partner for the 2026 season.” He further noted that this partnership allows the team to deepen its connection with fans, enhancing their overall experience.
The partnership highlights the importance of digital fan ecosystems, merging live sports with gamification and immersive engagement. With CREX recording an impressive 213 million minutes of user engagement, the potential for this partnership to revolutionize fan interaction is significant.
As the T20 season approaches, both CREX and the Delhi Capitals are preparing to launch a series of interactive features that will engage fans like never before. This collaboration is part of the evolving digital-first approach of the Indian T20 league, which seeks to integrate technology into the heart of the game.
In summary, the partnership between CREX and the Delhi Capitals is not just a business arrangement; it represents a new era in sports engagement, where fans are invited to be active participants in the excitement of cricket.
Details remain unconfirmed regarding the specific features that will be rolled out, but the anticipation is palpable as both organizations gear up for the 2026 season.
