Dakota Johnson stars in bold Calvin Klein campaign
What does Dakota Johnson’s latest Calvin Klein campaign reveal about her evolving image? The answer lies in her striking nearly nude appearance in the Spring 2026 campaign, which was released on March 9, 2026.
The campaign video showcases Johnson in a series of bold looks, promoting Calvin Klein’s undergarments and denim line. Directed and photographed by Gordon von Steiner, the campaign emphasizes themes of confidence and comfort in private spaces. Johnson herself stated, “I love that this campaign celebrates being comfortable, free and sexy on your own terms. Sometimes, a woman just BEING is the sexiest thing.”
At 36 years old, Johnson continues to redefine her career, having recently appeared in the film “Materialists” and set to make her directorial debut with “A Tree Is Blue.” Additionally, she is involved as an executive producer in her upcoming project, “Verity,” expected to release later in 2026.
The campaign features Calvin Klein’s Ultralight and Icon Cotton Modal underwear lines, which have been well-received in the fashion industry. Johnson’s collaboration with Calvin Klein is part of a long tradition of provocative advertising campaigns that the brand is known for, often featuring big stars.
In the context of her personal life, Johnson was previously in a relationship with Chris Martin, which ended in June 2025. In January 2026, she was spotted holding hands with singer Role Model, indicating a new chapter in her life.
Calvin Klein’s parent group, PVH, reported revenues of $2.3 billion in the three months leading up to December 2025, highlighting the brand’s strong market presence. The promotion launched globally across CK retail sites, its website, and on social platforms, ensuring a wide reach for the campaign.
As the fashion world continues to react to Johnson’s bold portrayal, the campaign’s impact on her career and public image remains to be seen. The exploration of confidence and comfort in this campaign resonates with many, potentially influencing future trends in fashion advertising.
